Boutique marketing consultant & fractional CMO · Auburn, CAI spent 11 years producing television. Now I produce results.

I'm Amira, a boutique marketing consultant and fractional CMO (chief marketing officer) in Auburn, CA, working with clients nationwide. I find the heart of your story, then help bring every piece together:

Websites
SEO & AI search
Google Business Profile
Meta ads
Funnels & follow-up

Get your free website fix See packages and prices

Built for Healthcare and treatment programs Professional and service firms Founders, coaches and speakers Nonprofits and mission brands Local businesses

The difference

Plenty of people sell SEO, websites or Meta ads. Few bring all the pieces together.

My specialty is getting to the heart of your story, then helping you make sure every piece of your marketing shares it.

Most businesses do the right things. They build a website, hire an SEO company and post on social media. But each piece gets built on its own, so some go missing and no one makes sure they share the same story or work together. The result is traffic that doesn't turn into calls, and marketing spend that doesn't turn into growth.

That's where I come in. As your boutique marketing consultant or fractional CMO, I look at your whole marketing picture, find the gaps, and help your website, SEO, AI search, Google Business Profile, social media and Meta ads share one story and work together to bring you more of the right customers. It's what I did for 11 years as a television producer: find the heart of the story, then bring every part together, moving people to action.

It's rare to find a boutique that shapes the messaging and branding with heart, soul and deep industry knowledge, and also builds the pieces. That's what I do.

What I do

What does a boutique marketing consultant do?

At Heart & Reach, I build and fix everything a customer touches before they reach out: your website, your Google and AI search results, your Google Business Profile, your Meta ads, your follow-up and your referral materials. Most businesses already have the pieces. They were just never connected, so I point every one of them at your phone and inbox.

01 Story

Messaging and brand

The heart of it. I find your real story and turn it into a message, voice and look that every other piece follows.

Story and positioning
Brand voice and visual direction
Copy for every page and post

02 Websites

Websites that earn the inquiry

New sites and rebuilds (see website prices) with one clear message, the proof people look for, and an obvious next step.

Business sites, up to 12 pages
Founder, coach and speaker sites
Rebuilds that keep your current rankings

03 Search

SEO and AI search

Pages written around what your customers actually type, plus the structure that gets you named by Google, ChatGPT and other AI answers.

Keyword plan for your city and services
Technical fixes and page rewrites
Two new articles a month

04 Local

Google Business Profile

The listing most local customers see first, and the key to showing up in Google's map results. I clean it up, keep it active and build a privacy-safe review program.

Profile rescue and verification
Weekly posts and photos
Matching details across directories

05 Funnels

Lead funnels and follow-up

Landing pages, lead forms and email so the people who reach out don't slip away.

Simple reports on where leads come from
Email campaigns and drip follow-up
Event and class sign-up flows

06 Ads

Meta ads

Facebook and Instagram ads I create and run for you. You pay Meta directly with your own card on file, so the account and the spend stay yours.

Audience, offer and ad creative
Campaign setup, pixel and tracking
Weekly tuning and a monthly report

07 Referrals

Referral partner kits

What partners, advisors and other professionals need to send you clients, built on real relationships.

"For Professionals" page and referral form
One-page leave-behind
Target list with every touch tracked

08 Video

Video, LinkedIn and launches

The producer side. YouTube series, founder profiles and launch plans that give people a reason to trust you.

YouTube series setup and weekly packaging
LinkedIn profile makeovers
Launch plans for programs, events and courses

Packages

How much does a boutique marketing consultant cost?

At Heart & Reach, packages run from $2,500 one time for a website quick fix to $9,500 for a full business website, and from $1,500 to $7,500+ a month for ongoing SEO, lead funnels or fractional CMO work. All flat fees. Most clients start with one fix, see calls come in, and grow from there. Monthly work runs six months to start, then month to month.

Get Found

$2,500one time

Your site works, but customers can't find you or can't reach you.

Website quick fix: contact details, proof, working forms
Google Business Profile rescue
Page titles and descriptions
Before-and-after report

Start here

Most chosen

Rebuild & Grow

$9,500build, then $1,500 a month for 6 months

Your site is costing you calls and needs to be rebuilt the right way.

New site, up to 12 pages, SEO built in
Lead forms that reach you fast
Old pages redirected so rankings hold
Monthly SEO, Google profile and reviews
Monthly report on calls by source

Talk about a rebuild

Lead Engine

$3,500a month

The site is solid. You want a steady flow of calls and referrals.

SEO, AI search and Google profile
1 blog article a month
Monthly email and drip follow-up that lead to a call
Referral partner outreach
Weekly check-in, monthly scorecard
Add Meta ads, social posting or a LinkedIn newsletter at rate card prices

Build the engine

Fractional CMO

$7,500+a month

You need one senior leader who owns marketing and business development.

Strategy, message and monthly priorities
I guide your SEO, PPC and web vendors
Referral network and events
Lead and sales tracking and reporting

Ask about fit

Project fees are billed half at signing and half at launch. Ad spend is paid directly to Meta or Google with your own card on file. Hosting, software and photography are paid directly by you too, so you own every account. What I don't offer: pay-per-lead pricing, ad spend on my card, or owning your accounts. Special circumstances? Book a call and share your story. I always look for a way to work together.

Rate card

How much does a small business website cost?

A new business website of up to 12 pages costs $9,500, a 5-page founder, coach or speaker site costs $3,500, and a quick fix of your current site costs $2,500. Every other service is listed below at the same rates as the packages.

Service	What you get	Price
Start here
Free website fix	Send your website and I'll email you the #1 fix I'd make first, within 3 business days.	Free
Discovery call	15 minutes. Send your website first and I'll name the one or two biggest problems I see.	Free
Website & Search Checkup	Your site, Google profile, listings and social scored against what a new customer needs to trust you, with the 8 fixes worth the most.	$1,500credited if you start within 30 days
90-day marketing plan	Who you serve, where the calls will come from, the moves ranked by impact, and finished assets your team can use.	$2,500
Websites
Website quick fix	Your current site repaired: contact details, license, forms, page titles and descriptions.	$2,500
Founder or speaker site	Up to 5 pages for a founder, coach, speaker, author or practitioner, with booking and contact built in.	$3,500
Business website	Up to 12 pages built from scratch with SEO, lead forms and a redirect map. Treatment center sites include an insurance form and license details.	$9,500
Single landing page	One page for a campaign, class or program, with a sign-up or call path.	$1,500
Search & local
Google Business Profile rescue	Claim or verify, fix details and categories, photos, services and a review request plan.	$750
Local SEO & Google profile	Weekly Google posts, reviews, 1 blog article a month, AI search work and a monthly report.	$1,500a month
Meta ads
Meta ads setup & launch	Strategy, audiences, ad copy and creative, pixel and tracking, and your first campaign launched in your own ad account.	$1,500
Meta ads management	I create new ads and run your campaigns, tune them weekly and report on cost per lead. You pay Meta directly for ad spend.	$1,500a month, plus your ad spend
Funnels & referrals
Email & drip campaign setup	Your email tool set up and connected to your website forms, your list cleaned and sorted, a branded template, and a 5-email drip series written and loaded so new leads are followed up automatically.	$3,500
Social media posting	3 posts a week on 2 platforms, written and designed in your voice, scheduled and posted for you.	$1,500a month
Referral partner kit	"For Professionals" page, 2-minute referral form, one-page leave-behind and a tracked target list.	$3,500
Launch plan	A launch for a new program, event series or course: timeline, messaging, emails and posts.	$3,500
Blogs & newsletters
Blog article	One SEO and AI search article for your website, about 1,000 words, written in your voice and posted for you.	$500per article
Blog plan	4 articles a month, planned around what your customers search for, written and posted.	$1,800a month
LinkedIn newsletter	2 issues a month, written in your voice, published on your LinkedIn and shared as posts.	$1,000a month
Video & profiles
LinkedIn profile makeover	Headline, About, experience, banner, featured section and a first post, done with your approval.	$1,200per person
Video editing	Your interviews, talks and clips cut into finished videos, Reels and Shorts. Quoted as one flat fee before I start.	$200an hour
YouTube channel setup	Channel cleanup, series format, interview questions, thumbnails and description templates.	$2,500
YouTube series management	Weekly episode packaging, chapters, Shorts, pinned comments and cross-posting.	$2,000a month

Special circumstances? Let's talk.

If your budget, timing or situation doesn't fit these prices, book a call and share your story. If there's a way for us to work together, I'll find it.

Book a call

How it works

How does working together start?

With a free website fix or a free 15-minute call, then a small first project. You only grow into monthly work if it's bringing in calls.

Free fix or call
Send your website and I'll email you the #1 fix I'd make first. Or we talk for 15 minutes about what isn't working.
Checkup
I go through your site, Google profile and listings the way a new customer would, and write down what's costing you inquiries.
Build
We fix or rebuild. Most builds take one week, plus your team's review. You approve every word before it goes live.
Grow
Monthly search, Google profile and referral work, with a report that shows calls by source.

Selected work

What results have clients seen?

Intervention firmTwo nationally known interventionists

FoundA Google Business Profile untouched for four years, and the same class listed at $99 on one page and $29 on another.

DidCleaned up the listings and links so every path points to one place, rebuilt both founders' LinkedIn profiles, and launched and run their weekly YouTube series with Shorts.

Residential treatment programServing first responders and veterans

Found16 of 60 beds filled after five years with other marketing teams.

DidRebuilt the marketing and the story, mostly remotely. The program was full in about four months and has stayed full.

Live education seriesWeekly classes taught by industry experts

FoundA new class series with no website and a contact list scattered across old systems.

DidDesigned and built the launch website, wrote a 12-day launch push and weekly marketing plan, and recovered 32,000+ contacts into organized audiences.

Healthcare technology launchInsurance verification platform

FoundA new system to sell to providers who already relied on an existing one.

DidBuilt a 13-week co-marketing launch around five value pillars, a case-study proof bank and a roadmap for the sales team.

Deepest specialty

Do you specialize in addiction treatment marketing?

I spent 11 years inside the moment families decide to get help, so treatment centers, interventionists and recovery professionals are where I go deepest. This field has marketing rules most agencies don't know, and I build them in from day one. Can you pay a marketer per lead or per admission? No. It can violate federal EKRA and California patient-brokering law.

Flat fees, never per lead or per admit

Paying per referral can break federal EKRA and California patient-brokering law. My prices never change with your census.

No claims that put you at risk

No promises about outcomes or painless withdrawal. Ads and pages follow Google, Meta and LegitScript rules.

You own everything

Your domain, website, Google profile, ad accounts and lists stay in your name.

You approve every word

Nothing goes out in your name until you've signed off on it.

Sources: Eliminating Kickbacks in Recovery Act, 18 U.S.C. § 220 · LegitScript certification

About Amira

Why work with a producer instead of an agency?

"Producers produce. I find the story, then I deliver it on deadline."

Meet our Chief Morale Officer. Mention the dog park and watch that head tilt.

For eleven years I cast and produced A&E's Emmy-winning series Intervention, working with thousands of families and the interventionists, clinicians and programs who helped them. Before that I traveled the country producing ABC's Extreme Makeover: Home Edition.

That work taught me how people decide who to trust when the stakes are high, and how to tell a story that moves them to act. Now I use it for businesses of every kind: I find your story, build the website and search presence around it, and make sure the people who need you can find you.

I keep my studio small on purpose. You work with me directly, and I bring in trusted specialists only when a project needs them.

I'm certified in case management and interventionist work through the Breining Institute, I'm based in Auburn, California, and I work with clients across the country.

A&E Intervention, 11 years
ABC Extreme Makeover
Breining Institute certified
Auburn, CA · serving clients nationwide

Questions

Questions about hiring a marketing consultant in Auburn, CA or nationwide

How much does a website from a boutique marketing consultant cost?

At Heart & Reach, a new business website of up to 12 pages, with SEO, lead forms and a redirect map, costs $9,500 one time. A quick fix of an existing site costs $2,500, and a 5-page founder, coach or speaker site costs $3,500. Most sites launch in three to four weeks. Hosting and software are paid directly by you, so you own every account.

Should I hire a boutique consultant or a marketing agency?

Hire a boutique consultant when you want one senior person who gets to the heart of your story, brings every piece of your marketing together and is accountable for results. Agencies usually sell one piece, like SEO, a website or ads. Many of my clients keep their vendors and have me guide them.

What kinds of businesses do you work with?

Businesses people have to trust before they buy: healthcare and behavioral health programs, professional and service firms, founders, coaches and speakers, nonprofits, and local businesses. My deepest specialty is addiction treatment and intervention, from 11 years producing A&E's Intervention.

Will a new website hurt my Google rankings?

Not if it's done right. Every old page is redirected to its new page, and I check Google Search Console before and after launch so your existing rankings carry over. I also keep the page titles and content that already rank, so Google sees the same pages in a better home.

What is AI search optimization?

AI search optimization, also called GEO, makes your business easy for ChatGPT, Google AI Overviews, Perplexity, Gemini and Claude to understand, quote and recommend. It uses answer-first pages, clear facts like your location, license and services, structured data, consistent listings, and site files that let AI crawlers read your site.

How do I get my business into Google's map results?

Start with a verified, complete Google Business Profile with the right categories and a real address or service area, the same name, address and phone number everywhere online, weekly posts and photos, and a steady flow of real, consented reviews. My Google Business Profile rescue is $750, and monthly management is part of the $1,500 local SEO plan.

Can a treatment center pay a marketer per lead or per admission?

No. It's illegal. Paying a marketer per lead, per referral or per admission violates the federal Eliminating Kickbacks in Recovery Act (EKRA) and California patient-brokering law. If someone tells you otherwise, be very wary. Then run. I charge flat fees only, and my prices never change with your census.

Do you run Meta ads on Facebook and Instagram?

Yes. I create and run Meta ads for you, from audiences and creative to weekly tuning and reporting. You pay Meta directly with your own card on file, so the ad account and spend stay in your name. Setup is $1,500 and management is $1,500 a month plus your ad spend. Addiction treatment centers need LegitScript certification before Google or Meta will run their ads, and I can help with that first.

Free website fix

Send me your website. I'll send you the #1 fix.

Fill out the form and I'll email you the one fix that will help your site bring in more clients. Free, within 3 business days.

consultingamira@gmail.com

(323) 807-9997

Prefer to talk? Email, call or text me to book a free 15-minute call.

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